All Things Fragrance
I arrived in New York City in 1997 with a suitcase and determination and in 2007 I arrived back in the United Kingdom after 10 illustrious years in the United States. In that year I started the first Jonathan Ward vision and two weeks after we launched the stock market crashed. So there I was at the beginning of my attempt to show the world my creations and the world was fiscally fumbling around me. Fast forward to 2014 and my world was flailing also.
Thrilled to have stirred interest from a girl with soul. Lovely Laura Pearson Smith. Laura has written for Metro, Marie Claire and presented on the BBC (amongst many others) and has a lifestyle blog sharing her genuine passion for the beauty industry.
I think that the biggest change and the most distressing is sadly how monetized the industry has become. We have the ever evocative topic of influencer that seems to pop up at every industry dinner I attend. It’s the one part of the change that I find slightly disarming. You cannot rate the true value of a product by paying someone to say to their followers "this is good", "this has value", "now where is my paycheck".
Kind Words
Jonathan Ward has a unique talent to be able to translate a place, a story, a feeling into a fragrance. His candles are truly sublime! I also love the fact that they are so clean burning. There’s no paraffin or other nasties in them (unlike in most high-end brands), just organic waxes and essential oils. My latest favorite ones are Afreet and Roscuro.
Jonathan's scents always deliver a memorable experience. Returning home from work or a walk to find a room filled with his luxurious fragrance never fails to ignite my imagination. With the quality of the labels/packaging whatever the product, it never fails to make the most well-received present for our friends and family.
Jonathan Ward produced the most sublime scent for us, which he then created into a beautiful candle and diffusers! His attention to detail and care as he ensured we got the best product, was amazing, he put his heart and soul into creating beautiful packaging that was synonymous with our brand.
"As a candle collector, I usually obtain one of each brand. Jonathan Ward is a rare exception. His candles are highly unique - not only in their scent but also their aesthetic and clean burn. I first smelt one of his candles during the pandemic, and now have 10 of his products ranging from candles, to diffusers, to home sprays. Each of his products never ceases to amaze, and would make a great gift. I'm a huge fan, and always excited for future releases!"
Jonathan Ward home products are the absolute epitome of quality and originality. His imagination and dedication are evident across the whole range and it’s immediately clear that you are purchasing from a true artist. With issues such as environmental impact, sustainability, and performance at the forefront of every creation, I would unhesitatingly recommend the Jonathan Ward collection - especially Assassin Belarus!
‘That’s why I’m a big fan of Jonathan Ward’s brand… He is committed to sustainable and environmentally-sound manufacturing processes and uses a 100% organic wax base for every candle… a non-toxic kick!’
‘I have a few old reliables that I’ll go back to time and time again, but recently I’ve been exploring some of the brand new Jonathan Ward candles, and settled on Afreet as a new favourite’
‘I got a sneak preview of the new Jonathan
Ward Candles recently and was wowed by
what I saw (and smelled)’
I took this image weeks ago and it seemed perfectly correct for an article about transparency.